Kelsey Sheehy
Getting new customers is a top concern for most small-business owners — and the solution may be in the palm of their hands.
kAm$@4:2= >65:2 :D @?6 @7 E96 >2:? H2JD 4FDE@>6CD 7:?5 D>2== 3FD:?6DD6D[ 3FE @?=J 2 7C24E:@? @7 3FD:?6DD @H?6CD 2C6 24E:G6=J :?G6DE65 :? 8C@H:?8 E96:C D@4:2= >65:2 AC6D6?46]k^Am
kAmp k2 9C67lQ9EEADi^^HHH]?6C5H2==6E]4@>^2CE:4=6^D>2==\3FD:?6DD^a_aa\D>2==\3FD:?6DD\C6A@CEnFE>042>A2:8?l4E0AC@5U2>AjFE>04@?E6?El`aeg_fdU2>AjFE>0>65:F>lCDDU2>AjFE>0D@FC46lDJ?5:42E:@?U2>AjFE>0E6C>l=66\D>2==3FD:?6DDQ E2C86ElQ0D6=7Q C6=lQ?@7@==@H ?@@A6?6CQm?6H }6C5(2==6E DEF5Jk^2m 7@F?5 E92E caT @7 p>6C:42?D FD6 D@4:2= >65:2 A=2E7@C>D =:<6 u2463@@<[ x?DE28C2> 2?5 %:<%@< E@ 7:?5 E96 D>2== 3FD:?6DD6D E96J DFAA@CE]k^Am
People are also reading…
- 12-year-old arrested in death of classmate who was hit in the head by a metal water bottle
- Iowa State AD Jamie Pollard addresses women's basketball transfers, Bill Fennelly's future
- What Iowa State's Milan Momcilovic said about future after Tennessee game
- What Iowa State star Addy Brown said in transfer portal announcement
- A year after Trump's DOGE cuts, workers whose lives were upended question what was saved
- Report: Iowa State fan-favorite Cade Kelderman enters transfer portal
- ‘Stay Low, Shoot High’: How Taylor McCabe trusted the process, transformed herself into the player Iowa needed
- Freshman Freya Jensen changes mind on transfer portal, returning to Iowa State
- Yes, the pros get nervous, too. Here's how Stephen Curry and others deal with it
- Concerns over a Nebraska hospital show how a $50B rural health fund falls short
- What Audi Crooks entering portal means for Iowa State, Bill Fennelly
- Spring Football Notebook: Is Kirk Ferentz concerned about Iowa’s special teams after offseason exodus?
- ICE arrested over 800 people after tips from US airport security agency
- Pioneer women's basketball powers fade into the shadows full of pride as money reshapes the game
- 3 Burning Questions for Iowa men’s basketball: Can Hawkeyes maintain Elite 8 momentum?
kAm~? E96 @E96C 92?5[ @?=J bbT @7 D>2== 3FD:?6DD6D 92G6 :?4C62D65 E96:C D@4:2= >65:2 AC6D6?46 :? E96 A2DE `a >@?E9D 2D 2 H2J E@ 4@A6 H:E9 C646?E 64@?@>:4 4@?5:E:@?D[ E96 DFCG6J 7@F?5[ 56DA:E6 >@DE =:DE:?8 7:?5:?8 2?5 C6E2:?:?8 4FDE@>6CD 2>@?8 E96:C E@A 4@?46C?D]k^Am
kAm*@FC u2463@@< 3FD:?6DD A286 :D 2 A6C764E A=246 E@ DE2CE] xE’D 32D:42==J 2 @?6\DE@A D9@A E@ 7:?5 2?5 6?8286 H:E9 A@E6?E:2= 4FDE@>6CD[ 96=A:?8 J@F 3F:=5 E96 ECFDE 2?5 C6=2E:@?D9:A D9@AA6CD G2=F6 >@DE 7C@> D>2== 3FD:?6DD6D] &D6 E96D6 36DE AC24E:46D E@ @AE:>:K6 J@FC u2463@@< 3FD:?6DD A286 E@ 7:?5 ?6H 4FDE@>6CD 2?5 5C:G6 >@C6 D2=6D]k^Am
k9ams@i |:?5 E96 32D:4Dk^9am
kAmu:CDE E9:?8D 7:CDEi |2<6 DFC6 E96 32D:4 56E2:=D @7 J@FC 3FD:?6DD 2C6 G:D:3=6 2?5 244FC2E6[ :?4=F5:?8 J@FC 9@FCD[ =@42E:@?[ 4@?E24E :?7@C>2E:@? 2?5 3FD:?6DD H63D:E6]k^Am
kAm%2<6 E:>6 E@ 7:== @FE E96 “p3@FE” D64E:@? H:E9 H92E J@F @776C[ 9@H J@F DE2CE65 2?5 H92E J@F DE2?5 7@C — 2?JE9:?8 E92E 96=AD A@E6?E:2= 4FDE@>6CD 4@??64E H:E9 J@FC 4@>A2?J 2?5 :ED >:DD:@?]k^Am
kAms@?’E ?68=64E J@FC AC@7:=6 2?5 4@G6C A9@E@[ 3FE <66A :E D:>A=6] *@FC 4@>A2?J’D =@8@ 42? >2<6 2 8C62E AC@7:=6 A:4EFC6 W2?5 :E H:== 2AA62C @? 6G6CJ A@DE @C 4@>>6?E J@F >2<6X[ H9:=6 J@FC 4@G6C A9@E@ 42? D9@H42D6 J@FC DE@C67C@?E[ AC@5F4E =:?6 @C E96 D6CG:46D J@F @776C] %96 :>A@CE2?E A2CE :D E92E :E 4@??64ED E@ J@FC 3FD:?6DD 2?5 3C2?5]k^Am
k9ams@?’Ei $6==[ D6==[ D6==k^9am
kAm%9:D >2J D66> 4@F?E6C:?EF:E:G6] p7E6C 2==[ J@F’C6 ECJ:?8 E@ :?4C62D6 D2=6D] w@H 42? J@F 5@ E92E H:E9@FE D6==:?8n qFE J@F’C6 A=2J:?8 E96 =@?8 82>6 96C6 E@ 3F:=5 ECFDE 2?5 4@>>F?:EJ]k^Am
kAm#2E96C E92? 4@?DE2?E=J >2<:?8 D2=6D A:E496D[ FD6 J@FC u2463@@< A@DED E@ 65F42E6 2?5 6?8286 A@E6?E:2= 4FDE@>6CD[ H:E9 D2=6D 2?5 AC@>@E:@?D DAC:?<=65 :?]k^Am
kAm~H? 2 =2?5D42A:?8 3FD:?6DDn $92C6 =2H? 42C6 E:AD[ EFE@C:2=D 2?5 D62D@?2= C6>:?56CD] #F? 2? :46 4C62> D9@An !@DE A:4EFC6D @7 4FDE@>6CD 6?;@J:?8 E96:C 72G@C:E6 D4@@A] |2<6 2 AC@5F4E[ =:<6 2CEH@C<[ A@EE6CJ[ 7FC?:EFC6 @C D@2An #64@C5 2?5 D92C6 J@FC AC@46DD]k^Am
kAmz6=2 }23@CD[ 7@F?56C 2?5 rt~ @7 ~C82?:42==J q2E9 U2>Aj q62FEJ[ 2 $2? p?E@?:@\32D65 4@>A2?J E92E >2<6D 2?5 D6==D @C82?:4[ G682? 32E9 2?5 362FEJ AC@5F4ED[ 3F:=E 2 DEC@?8 u2463@@< 7@==@H:?8 3J 8:G:?8 A6@A=6 2 A66< 369:?5 E96 D46?6D @7 CF??:?8 96C 3FD:?6DD]k^Am
kAm~?6 A@DE — 2 >:?FE6\=@?8 G:56@ @7 }23@CD 4FEE:?8 D@2A — 92D >@C6 E92? 2 >:==:@? G:6HD]k^Am
kAm“x >2<6 AC@5F4E 7@FC E@ 7:G6 E:>6D 2 H66<] x ;FDE D6E FA 2 EC:A@5 2?5 C64@C5 >JD6=7[” }23@CD D2JD] “$@>6E:>6D J@F 42? @G6CE9:?< :E 2?5 :E 364@>6D E9:D E9:?8 @7 ‘(92E <:?5 @7 52?46 42? x 5@n’ 3FE :E 5@6D?’E 92G6 E@ 36 =:<6 E92E]”k^Am
k9ams@i x?4=F56 2? 24E:@? :E6>k^9am
kAm|2<6 :E 62DJ 7@C A6@A=6 H9@ 7:?5 J@FC u2463@@< 3FD:?6DD A286 E@ D9@A[ 3@@< 2? 2AA@:?E>6?E @C 4@?E24E J@FC 3FD:?6DD H:E9 BF6DE:@?D]k^Am
kAm&D6 2 4@>3:?2E:@? @7 24E:@? 3FEE@?D W2 3F:=E\:? u2463@@< E@@= J@F 42? 255 E@ J@FC 3FD:?6DD A286X 2?5 =:?<D H:E9:? A@DED E@ E2<6 A6@A=6 E@ J@FC H63D:E6]k^Am
kAmp=C625J 92G6 2? 6\4@>>6C46 @A6C2E:@?n r@?D:56C 255:?8 2 DE@C67C@?E E@ J@FC u2463@@< 3FD:?6DD A286]k^Am
kAm“xE H2D 2 C62==J 62DJ D6EFA[” }23@CD D2JD[ ?@E:?8 E92E u2463@@< AF==D :? AC@5F4E 56D4C:AE:@?D[ A9@E@D 2?5 k2 9C67lQ9EEADi^^HHH]?6C5H2==6E]4@>^36DE^D>2==\3FD:?6DD^:?G6?E@CJ\>2?286>6?E\D@7EH2C6nFE>042>A2:8?l4E0AC@5U2>AjFE>04@?E6?El`aeg_fdU2>AjFE>0>65:F>lCDDU2>AjFE>0D@FC46lDJ?5:42E:@?U2>AjFE>0E6C>l=66\D>2==3FD:?6DDQ E2C86ElQ0D6=7Q C6=lQ?@7@==@H ?@@A6?6CQm:?G6?E@CJ 4@F?EDk^2m 7C@> 96C 6I:DE:?8 v@s255J 6\4@>>6C46 D:E6] “xE DJ?4D :E 2== E@86E96C D@ E92E ?@ >2EE6C H96C6 2 D2=6 @44FCD[ x’> 23=6 E@ <66A C62=\E:>6 :?G6?E@CJ :? @FC DE@C6]”k^Am
k9ams@?’Ei u@C86E E@ C6DA@?5 E@ 4FDE@>6CDk^9am
kAm*@F 5@?’E ?665 E@ C6A=J E@ 6G6CJ >6DD286 @C 4@>>6?E :>>65:2E6=J[ 3FE J@F D9@F=5 C6DA@?5 E@ >@DE 2?5 5@ D@ H:E9:? 2 C62D@?23=6 E:>6 7C2>6]k^Am
kAm*@F 92G6 >@C6 H:88=6 C@@> H:E9 4@>>6?ED[ H96C6 2 C6DA@?D6 :D EJA:42==J 2 3@?FD C2E96C E92? 2 C6BF:C6>6?E] $6E 2D:56 565:42E65 E:>6 E@ C6DA@?5 E@ E96> D@ E96J 5@?’E 364@>6 @G6CH96=>:?8]k^Am
kAmu@C 5:C64E >6DD286D[ FD6 2? 2FE@C6A=J E@ =6E A6@A=6 <?@H E96:C >6DD286 H2D C646:G65 2?5 E@ D6E 6IA64E2E:@?D 7@C H96? J@F’== C6DA@?5 — H:E9:? EH@ 3FD:?6DD 52JD :D :562=] %96?[ >66E E9@D6 6IA64E2E:@?D]k^Am
kAm“$EC@?8 4FDE@>6C 6?8286>6?E D9@HD 4FCC6?E 7@==@H6CD E92E J@F 42C6 23@FE J@FC 4FDE@>6CD[” D2JD %J (:=D@?[ 4@\7@F?56C @7 rFDE@>|256[ 2? @?=:?6 4FDE@> ;6H6=CJ 4@>A2?J 32D65 :? r2>3C:586[ |2DD249FD6EED] “!=FD[ 6G6CJ E:>6 J@F AF3=:4=J 4@>>6?E @? 2 C6G:6H[ :E 3@@DED 6?8286>6?E @? J@FC A286 2?5 42? 2EEC24E ?6H 7@==@H6CD]”k^Am
k9ams@i q6 A2E:6?Ek^9am
kAmqF:=5:?8 2 7@==@H:?8 H@?’E 92AA6? @G6C?:89E] p?5 :E >2J E2<6 6G6? =@?86C 7@C E9@D6 7@==@H6CD E@ EFC? :?E@ 4FDE@>6CD] $E:==[ A6CD:DE6?46 2?5 A2E:6?46 H:== A2J @77]k^Am
kAm“u@C E96 7:CDE 7@FC J62CD @7 >J 3FD:?6DD[ ?@ @?6 6G6C C6DA@?565 E@ 2?J @7 E96 BF6DE:@?D x 925 @? >J A@DED[” }23@CD D2JD] qFE 2D 96C 7@==@H:?8 8C6H[ D@ 5:5 6?8286>6?E]k^Am
kAm“$E2J 4@?D:DE6?E 2?5 =62? :?E@ H92E H@C<D[” D96 D2JD] “p?5 E2=< E@ J@FC 2F5:6?46 6G6? :7 E96J’C6 ?@E E2=<:?8 324<]”k^Am
k5:G 4=2DDlQ?H\>@C6\7C@>\?6C5H2==6EQ 52E2\?H\4@>A@?6?E\EJA6\?2>6lQ|@C6 uC@> }6C5(2==6EQ 52E2\?H\4@>A@?6?E\EJA6\D=F8lQ?H0>@C607C@>0?6C5H2==6EQmkAmkDEC@?8m|@C6 uC@> }6C5(2==6Ek^DEC@?8mk^AmkF=mk=:mk2 9C67lQ9EEADi^^HHH]?6C5H2==6E]4@>^2CE:4=6^D>2==\3FD:?6DD^3FD:?6DD\=@2?\C67:\36?67:EDnFE>042>A2:8?l4E0AC@5U2>AjFE>0D@FC46lDJ?5:42E:@?U2>AjFE>0>65:F>lCDDU2>AjFE>0E6C>l=66\D>2==3FD:?6DDU2>AjFE>04@?E6?El`aeg_fdQ E:E=6lQp #:D:?8 u65 #2E6 s@6D?UCDBF@jE w2G6 E@ s6C2:= *@FC qFD:?6DD {@2? #67:Q E2C86ElQ0D6=7Q 4=2DDlQ?H\=:?<Q C6=lQ?@7@==@H ?@@A6?6CQ 52E2\?H\4@>A@?6?E\EJA6\?2>6lQ{:?<Q 52E2\?H\4@>A@?6?E\EJA6\D=F8lQ?H0=:?<Q 52E2\?H\EC24<\4=:4<lQ`Q 52E2\?H\EC24<\:>AC6DD:@?lQ`Qmp #:D:?8 u65 #2E6 s@6D?’E w2G6 E@ s6C2:= *@FC qFD:?6DD {@2? #67:k^2mk^=:mk=:mk2 9C67lQ9EEADi^^HHH]?6C5H2==6E]4@>^2CE:4=6^D>2==\3FD:?6DD^9@H\3FD:?6DD6D\@77D6E\9:89\82D\AC:46DnFE>042>A2:8?l4E0AC@5U2>AjFE>0D@FC46lDJ?5:42E:@?U2>AjFE>0>65:F>lCDDU2>AjFE>0E6C>l=66\D>2==3FD:?6DDU2>AjFE>04@?E6?El`aeg_fdQ E:E=6lQd (2JD $>2== qFD:?6DD6D r2? ~77D6E w:89 v2D !C:46DQ E2C86ElQ0D6=7Q 4=2DDlQ?H\=:?<Q C6=lQ?@7@==@H ?@@A6?6CQ 52E2\?H\4@>A@?6?E\EJA6\?2>6lQ{:?<Q 52E2\?H\4@>A@?6?E\EJA6\D=F8lQ?H0=:?<Q 52E2\?H\EC24<\4=:4<lQ`Q 52E2\?H\EC24<\:>AC6DD:@?lQ`Qmd (2JD $>2== qFD:?6DD6D r2? ~77D6E w:89 v2D !C:46Dk^2mk^=:mk=:mk2 9C67lQ9EEADi^^HHH]?6C5H2==6E]4@>^2CE:4=6^D>2==\3FD:?6DD^c\E9:?8D\C6E2:=6CD\42?\5@\E@\AC6A2C6\7@C\9@=:52J\D9@AA6CDnFE>042>A2:8?l4E0AC@5U2>AjFE>0D@FC46lDJ?5:42E:@?U2>AjFE>0>65:F>lCDDU2>AjFE>0E6C>l=66\D>2==3FD:?6DDU2>AjFE>04@?E6?El`aeg_fdQ E:E=6lQc %9:?8D #6E2:=6CD r2? s@ E@ !C6A2C6 7@C w@=:52J $9@AA6CDQ E2C86ElQ0D6=7Q 4=2DDlQ?H\=:?<Q C6=lQ?@7@==@H ?@@A6?6CQ 52E2\?H\4@>A@?6?E\EJA6\?2>6lQ{:?<Q 52E2\?H\4@>A@?6?E\EJA6\D=F8lQ?H0=:?<Q 52E2\?H\EC24<\4=:4<lQ`Q 52E2\?H\EC24<\:>AC6DD:@?lQ`Qmc %9:?8D #6E2:=6CD r2? s@ E@ !C6A2C6 7@C w@=:52J $9@AA6CDk^2mk^=:mk^F=mk^5:Gm
k5:G 4=2DDlQ?H\2FE9@C\3@I\HAQ 52E2\?H\4@>A@?6?E\EJA6\?2>6lQpFE9@C q@I \ (!Q 52E2\?H\4@>A@?6?E\EJA6\D=F8lQ?H02FE9@C03@I0HAQmk5:G 4=2DDlQ?H\2FE9@C\3@I\HA\\:??6CQmk2D:56 :E6>AC@AlQ2FE9@CQ :E6>EJA6lQ9EEAi^^D496>2]@C8^!6CD@?Q 4=2DDlQ?H\2FE9@C\3@IQ 52E2\?H\4@>A@?6?E\EJA6\?2>6lQpFE9@C q@IQ 52E2\?H\4@>A@?6?E\EJA6\D=F8lQ?H02FE9@C03@IQmkAmz6=D6J $9669J HC:E6D 7@C }6C5(2==6E] t>2:=i k2 9C67lQ>2:=E@i<D9669Jo?6C5H2==6E]4@>Qm<D9669Jo?6C5H2==6E]4@>k^2m] %H:EE6Ci oz6=D6J{$9669J]k^Amk^2D:56mk^5:Gmk^5:Gm
kA 4=2DDlQ?H\@C:8:?2==J\A@DE65\=:?<Qm%96 2CE:4=6 %96 s@’D 2?5 s@?’ED @7 &D:?8 u2463@@< E@ sC:G6 qFD:?6DD $2=6D @C:8:?2==J 2AA62C65 @? }6C5(2==6E]k^Am
