Spotlight BUSINESS Taylor Swift wedding-dress fever puts bridal brands on high alert DANIELLE KAYE and JOYCE ZHOU Reuters Aug 23, 2026 4 hrs ago 0 Prefer us on Google Learn More Facebook Twitter Bluesky WhatsApp SMS Email Print Copy article link Save Taylor Swift's wedding dress remains under wraps. But wedding chain David's Bridal is already betting brides will want one just like it.kAmu2?D 2C6 6286C=J 2H2:E:?8 E96 C6G62= @7 E96 r9C:DE:2? s:@C 5C6DD $H:7E H@C6 2E 96C E:89E=J 4@?EC@==65 |25:D@? $BF2C6 v2C56? 46=63C2E:@? @? yF=J b] |62?H9:=6[ E96 w@?8 z@?8 56D:8? E62> 2E s2G:5VD qC:52=[ H9:49 @H?D C@F89=J a__ DE@C6D 24C@DD E96 &]$][ 92D 2=C625J D<6E4965 23@FE EH@ 5@K6? =@@<D 32D65 @? E96 A@A DE2CVD =:<6=J 26DE96E:4[ H:E9 2 7@4FD @? w@==JH@@5 8=2>@FC 2?5 5C@A\H2:DE D:=9@F6EE6D[ rt~ z6==J r@@< E@=5 #6FE6CD]k^Am Viola Chan, head of couture and design at David's Bridal, shows wedding dress looks based on Taylor Swift's likely aesthetic in Hong Kong on Aug. 10. Joyce Zhou, Reuters kAm%9@D6 AC6A2C2E:@?D H:== 96=A E96 3C2?5 Q>@G6 G6CJ BF:4<=J H96? H6 92G6 2? :562 @7 H96C6 E96 5C6DD 92D =2?565[Q r@@< 6IA=2:?65] s2G:5VD qC:52= 92D 2=C625J D66? 2? FAE:4< :? D62C496D 7@C $H:7E\:?DA:C65 56D:8?D @? :ED H63D:E6[ H9:49 =:DED 5C6DD6D C2?8:?8 7C@> 9F?5C65D @7 5@==2CD E@ >@C6 E92? Sb[___]k^Am People are also reading… Denison woman dies, Lincoln driver seriously injured in western Iowa crash One TV weather team – two devastating diagnoses Will winter be snowy, stormy or mild? Farmers' Almanac forecast by region Is Iowa losing its religion? Church closures mount in rural communities AJ Pritchard wins over Shirley Ballas on ‘DWTS: The Next Pro’ Iowa State athletics breaks fundraising record in 2026 Iowa State lineman explains woodworking hobby, custom locker The Iowa QB battle wasn’t decided on Saturday. 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EC6?5D]k^AmkAm':@=2 r92?[ 9625 @7 4@FEFC6 2?5 56D:8? 2E s2G:5VD qC:52= :? w@?8 z@?8[ D2:5 96C E62> DEF5:65 $H:7EVD A6CD@?2= =:76 E@ D<6E49 E9C66 8C@FAD @7 56D:8?Di 6>36==:D965 32== 8@H?D[ D:>A=6 8@H?D H:E9 2 E@F49 @7 56E2:=[ 2?5 D9@CE 5C6DD6D :? 42D6 @7 2 >:5\46C6>@?J @FE7:E 492?86]k^AmkAmQxE 4@F=5 36 96C >2<6FA[ 96C 92:C DEJ=:?8[ 2?5 4@F=5 36 E96 ?F>36C @7 8@H?D E92E D96 492?865[ E96 4@=@C @7 96C 8@H?D[ E96 7=@C2= 564@C2E:@?[Q r92? D2:5[ H9:=6 D9@H42D:?8 2 E6>A=2E6 25@C?65 H:E9 7=@H6CD 2?5 =246]k^Am kAmq2C46=@?2\32D65 3C:52= H62C 56D:8?6C !C@?@G:2D[ H:E9 5:DEC:3FE:@? :? >@C6 E92? `__ 4@F?EC:6D[ D2:5 :E A=2?D E@ 5C2H :?DA:C2E:@? 7C@> E96 D:=9@F6EE6D[ 723C:4D 2?5 Q2EE:EF56Q @7 $H:7EVD =@@<[ 2D E96 3C2?5 92D 5@?6 7@C C@J2= 2?5 @E96C 9:89\AC@7:=6 46=63C:EJ H655:?8D :? E96 A2DE]k^Am Wedding dress looks based on Taylor Swift's likely aesthetic are displayed at the Viola Chan International office in Hong Kong on Aug. 10. Joyce Zhou, Reuters k9am}6H $H:7E\:?DA:C65 56D:8?Dk^9amkAmp? F?FDF2= 4@=@C @C 723C:4 — A:?< @C >6E2==:4 =246[ 7@C 6I2>A=6 — 4@F=5 C:AA=6 E9C@F89 E96 3C:52= :?5FDECJ[ D2:5 $92C@? $6G6C[ E96 4C62E:G6 5:C64E@C 2E %6= pG:G\32D65 =FIFCJ H655:?8 5C6DD 4@>A2?J v2=:2 {292G] p F?:BF6 G6:= >:89E 2=D@ :?DA:C6 ?6H 72D9:@? EC6?5D]k^Am kAmu@C ?@H[ 3C2?5D =:<6 v2=:2 {292G 2?5 }6H *@C<\32D65 y6??J *@@ 2C6 :? 2 H2:E\2?5\D66 >@56[ 2=@?8 H:E9 E96:C 4FDE@>6CD]k^AmkAmQ%96 :>286D >2<6 2== E96 5:776C6?46 :? E96 56D:8? H@C=5[Q D2:5 {:K2 !@?E@?:[ 56D:8? 5:C64E@C 2E y6??J *@@]k^Am Wedding dresses are displayed at the Jenny Yoo bridal boutique in New York City on Aug. 6. Jeenah Moon, Reuters kAm%96 yFDE:? p=6I2?56C vC@FA[ 2 &]$]\32D65 3C:52= 72D9:@? 9@FD6[ :D 7:?2=:K:?8 D<6E496D 7@C :ED DAC:?8 2?5 DF>>6C a_ag 4@==64E:@?[ H9:49 H:== 36 2G2:=23=6 :? DE@C6D :? 2FEF>? a_af] x7 $H:7E C6G62=D 96C s:@C 5C6DD :? E96 4@>:?8 H66<D[ E96 4@>A2?J >:89E :?4@CA@C2E6 46CE2:? 6=6>6?ED :?E@ E96 56D:8?D[ D2:5 rt~ 2?5 4C62E:G6 5:C64E@C yFDE:? (2CD92H]k^Am kAmp?5 :7 3@FE:BF6D D:8?2= 2 DFC86 :? :?E6C6DE 7@C $H:7E\:?DA:C65 8@H?D[ E96 72D9:@? 9@FD6 >:89E AF== DEC:?8D E@ >2<6 E96 ?6H 4@==64E:@? 2G2:=23=6 E@ C6E2:=6CD 2?5 3C:56D 6G6? D@@?6C E92? E96 EJA:42= @?6\J62C E:>6=:?6[ (2CD92H D2:5]k^Am kAmu@C :?5:6 3C:52= 7C2?49:D6 {@G6=J qC:56[ ?6H 56E2:=D H:== 36 2E >@DE C676C6?E:2= E@ $H:7EVD =@@<[ D2:5 {2?:6 {:DE[ E96 7@F?56C 2?5 rt~]k^Am kAmQ(6V== 567:?:E6=J E6== @FC 3C:56D E9:?8D E92E H6 92G6 E92E 2C6 D:>:=2C[ :7 D@>6E9:?8 D96 H62CD :?DA:C6D E96>[Q D96 D2:5]k^Am Bridal gown pattern maker Tiffany Lin works at her station at the Jenny Yoo bridal boutique in New York City on Aug. 6. Jeenah Moon, Reuters k9am{682= C:D<Dk^9amkAmu@C 56D:8?6CD 2?5 3C2?5D[ E96 C:D< @7 72==:?8 :?E@ =682= EC@F3=6 56A6?5D @? H92E 6I24E=J E96J 4@AJ[ D2:5 qC25 s] #@D6[ 4@\492:C @7 =2H 7:C> !CJ@C r2D9>2?VD x?E6==64EF2= !C@A6CEJ vC@FA[ H9@ H@C<D H:E9 =FIFCJ 3C2?5D]k^AmkAm&]$] 4@AJC:89E =2H 86?6C2==J 5@6D ?@E AC@E64E E96 4FE[ D92A6 @C D:=9@F6EE6 @7 4=@E9:?8] %92E >62?D 2 3C:52= 4@>A2?J 42? @7E6? =2H7F==J 4C62E6 2 5C6DD E92E >:>:4D 2? 26DE96E:4] qFE DA64:7:4 564@C2E:G6 6=6>6?ED DF49 2D 6>3C@:56CJ @C 3625H@C< >2J 36 AC@E64E65]k^Am kAmx7 2 3C:52= 3C2?5 H6C6 E@ 72=D6=J DF886DE 2? 277:=:2E:@? H:E9 $H:7E @C {'|w\@H?65 s:@C[ EC256>2C< 2?5 F?72:C 4@>A6E:E:@? 4@?46C?D 4@F=5 2C:D6[ #@D6 25565]k^AmkAm!C@?@G:2D =62?D :?E@ D62D@?2= EC6?5D C2E96C E92? 6>F=2E:?8 DA64:7:4 A:646D @C ?2>6D[ 2 DA@<6DA6CD@? D2:5] %96 56D:8?6C H:==[ 7@C 6I2>A=6[ 2G@:5 FD:?8 $H:7E @C s:@CVD ?2>6 :? >2C<6E:?8[ H9:=6 DE:== 5C2H:?8 :?DA:C2E:@? 7C@> EC6?5D E92E 6>6C86 7C@> E96 4@==23@C2E:@?]k^Am Elisa Anzolin contributed to this report. 0 Comments Related to this story
