What social media regulation could look like: Think of pipelines, not utilities

kAmt=@? |FD<’D E2<6@G6C @7 %H:EE6C[ 2?5 9:D 4@?EC@G6CD:2= k2 9C67lQ9EEADi^^HHH]?JE:>6D]4@>^a_aa^`a^`a^3FD:?6DD^>FD<\EH:EE6C\72F4:]9E>=QmDE2E6>6?EDk^2m 2?5 k2 9C67lQ9EEADi^^HHH]E968F2C5:2?]4@>^E649?@=@8J^a_aa^564^`b^E649D42A6\EH:EE6C\7:=6D\6=@?\>FD<Qm564:D:@?Dk^2m 2D :ED @H?6C[ 92G6 7F6=65 2 ?6H H2G6 @7 42==D 7@C k2 9C67lQ9EEADi^^HHH]3@DE@?96C2=5]4@>^a_aa^`a^_c^6=:K236E9\H2CC6?\H:==\H@C<\H:E9\=:?5D6J\8C292>\E@\C68F=2E6\EH:EE6C\D96\D2JD^QmC68F=2E:?8 D@4:2= >65:2 4@>A2?:6Dk^2m] t=64E65 @77:4:2=D 2?5 A@=:4J D49@=2CD 92G6 2C8F65 7@C J62CD E92E 4@>A2?:6D =:<6 %H:EE6C 2?5 u2463@@< – ?@H |6E2 – 92G6 k2 9C67lQ9EEADi^^HHH]?JE:>6D]4@>^a_aa^`_^`b^@A:?:@?^6=@?\>FD<\EH:EE6C]9E>=Qm:>>6?D6 A@H6Ck^2m @G6C AF3=:4 5:D4FDD:@?D 2?5 42? FD6 E92E A@H6C E@ k2 9C67lQ9EEADi^^7C665@>9@FD6]@C8^C6A@CE^7C665@>\?6E^a_`f^>2?:AF=2E:?8\D@4:2=\>65:2\F?56C>:?6\56>@4C24JQm6=6G2E6 D@>6 G:6HD 2?5 DFAAC6DD @E96CDk^2m] rC:E:4D 2=D@ 244FD6 E96 4@>A2?:6D @7 k2 9C67lQ9EEADi^^HHH]4??]4@>^a_aa^_h^_e^E649^:?DE28C2>\7:?6\E66?D\AC:G24J^:?56I]9E>=Qm72:=:?8 E@ AC@E64E FD6CD’ A6CD@?2= 52E2k^2m 2?5 k2 9C67lQ9EEADi^^HHH]HD;]4@>^2CE:4=6D^72463@@<\<?@HD\:?DE28C2>\:D\E@I:4\7@C\E66?\8:C=D\4@>A2?J\5@4F>6?ED\D9@H\``eb`ea_fbhQm5@H?A=2J:?8 92C>7F= :>A24EDk^2m @7 FD:?8 D@4:2= >65:2]k^Am

kAmpD 2? 64@?@>:DE H9@ DEF5:6D E96 k2 9C67lQ9EEADi^^D49@=2C]8@@8=6]4@>^4:E2E:@?Dn9=l6?U2>AjFD6ClJI}0bd@ppppyQmC68F=2E:@? @7 FE:=:E:6Dk^2m DF49 2D 6=64EC:4:EJ[ 82D 2?5 H2E6C[ x H@?56C H92E E92E C68F=2E:@? H@F=5 =@@< =:<6] %96C6 2C6 >2?J C68F=2E@CJ >@56=D :? FD6 2C@F?5 E96 H@C=5[ 3FE 76H D66> E@ 7:E E96 C62=:E:6D @7 D@4:2= >65:2] w@H6G6C[ @3D6CG:?8 9@H E96D6 >@56=D H@C< 42? AC@G:56 G2=F23=6 :?D:89ED]k^Am

k9am}@E C62==J 64@?@>:4 C68F=2E:@?k^9am

kAm%96 46?EC2= :562D 369:?5 64@?@>:4 C68F=2E:@? – D276[ C6=:23=6 D6CG:46 2E 72:C 2?5 C62D@?23=6 C2E6D – 92G6 366? 2C@F?5 7@C k2 9C67lQ9EEADi^^>:D6D]@C8^=:3C2CJ^8C62E\56AC6DD:@?\`cE9\46?EFCJQm46?EFC:6Dk^2m] %96 &]$] 92D 2 C:49 9:DE@CJ @7 C68F=2E:@? D:?46 E96 EFC? @7 E96 a_E9 46?EFCJ]k^Am

kAm%96 7:CDE 7656C2= 64@?@>:4 C68F=2E@C :? E96 &]$] H2D E96 x?E6CDE2E6 r@>>6C46 r@>>:DD:@?[ H9:49 H2D 4C62E65 3J E96 k2 9C67lQ9EEADi^^HHH]2C49:G6D]8@G^>:=6DE@?6\5@4F>6?ED^:?E6CDE2E6\4@>>6C46\24EQmx?E6CDE2E6 r@>>6C46 p4E @7 `ggfk^2m] %9:D =2H C6BF:C65 C2:=C@25D[ H9:49 H6C6 k2 9C67lQ9EEADi^^HHH]=@4]8@G^4=2DDC@@>\>2E6C:2=D^F?:E65\DE2E6D\9:DE@CJ\AC:>2CJ\D@FC46\E:>6=:?6^C:D6\@7\:?5FDEC:2=\2>6C:42\`gfe\`h__^C2:=C@25D\:?\=2E6\`hE9\46?EFCJ^Qm8C@H:?8 5C2>2E:42==Jk^2m 2?5 364@>:?8 2 9:89=J :?7=F6?E:2= :?5FDECJ[ E@ @A6C2E6 D276=J 2?5 72:C=J 2?5 E@ 492C86 C62D@?23=6 C2E6D 7@C D6CG:46]k^Am

kAm%96 x?E6CDE2E6 r@>>6C46 p4E C67=64E65 4@?46C?D E92E C2:=C@25D – H9:49 H6C6 >@?@A@=:6D :? E96 C68:@?D E92E E96J D6CG65 2?5 AC@G:565 2? 6DD6?E:2= D6CG:46 – 4@F=5 3692G6 :? 2?J >2??6C E96J 49@D6 2?5 492C86 2?J AC:46 E96J H2?E65] %9:D A@H6C E9C62E6?65 A6@A=6 H9@ C6=:65 @? C2:= D6CG:46[ DF49 2D k2 9C67lQ9EEADi^^HHH]E962E=2?E:4]4@>^>282K:?6^2C49:G6^`gfb^``^E96\C2:=C@25D\2?5\E96\72C>D^eb_hhe^Qm72C>6CD D6?5:?8 4C@AD E@ >2C<6Ek^2m] ~E96C :?5FDEC:6D[ DF49 2D 3FD EC2?DA@CE2E:@? 2?5 ECF4<:?8[ H@F=5 =2E6C 36 DF3;64E65 E@ D:>:=2C C68F=2E:@?]k^Am

kAmx?5:G:5F2= D@4:2= >65:2 4@>A2?:6D 5@?’E C62==J 7:E E9:D EC25:E:@?2= >@=5 @7 64@?@>:4 C68F=2E:@?] %96J 2C6 ?@E >@?@A@=:6D[ 2D H6 42? D66 7C@> A6@A=6 =62G:?8 %H:EE6C 2?5 ;F>A:?8 E@ 2=E6C?2E:G6D =:<6 k2 9C67lQ9EEADi^^HHH]3@DE@?8=@36]4@>^a_aa^`a^_e^3FD:?6DD^27E6C\ECJ:?8\EH@\=625:?8\EH:EE6C\2=E6C?2E:G6D\96C6D\H92E\H6\7@F?5^Qm|2DE@5@? 2?5 !@DEk^2m]k^Am

kAm(9:=6 :?E6C?6E 2446DD :D 72DE 364@>:?8 2? 6DD6?E:2= D6CG:46 :? E96 :?7@C>2E:@? 286[ :E’D 5632E23=6 H96E96C D@4:2= >65:2 A=2E7@C>D AC@G:56 6DD6?E:2= D6CG:46D] p?5 4@>A2?:6D =:<6 u2463@@< 2?5 %H:EE6C 5@?’E 5:C64E=J 492C86 A6@A=6 E@ FD6 E96:C A=2E7@C>D] $@ E96 EC25:E:@?2= 7@4FD @7 64@?@>:4 C68F=2E:@? – 762C @7 6I@C3:E2?E C2E6D – 5@6D?’E 2AA=J]k^Am

k3=@4<BF@E6 4=2DDlQEH:EE6C\EH66EQmkA =2?8lQ6?Q 5:ClQ=ECQm~? t=@? |FD<URbhjD %H:EE6Ci\ $=FCD 282:?DE q=24< A6@A=6 92G6 EC:A=65\ $=FCD 282:?DE H@>6? 2C6 FA bbT\ $=FCD 282:?DE y6H:D9 A6@A=6 2C6 FA e`T\ p?5 D=FCD 282:?DE 82J >6? 2C6 FA dgT%96D6 ?F>36CD 2C6 23JD>2= – 2?5 F?2446AE23=6]%@52J[ k2 9C67lQ9EEADi^^EH:EE6C]4@>^#6A|2C<%2<2?@nC670DC4lEHDC4TdtE7HQmo#6A|2C<%2<2?@k^2m 2?5 x 2C6 56>2?5:?8 24E:@?]k^AmU>52D9j p52> $49:77 Wo#6Ap52>$49:77X k2 9C67lQ9EEADi^^EH:EE6C]4@>^#6Ap52>$49:77^DE2EFD^`e__gfbb_accbhf_de_nC670DC4lEHDC4TdtE7HQms646>36C g[ a_aak^2mk^3=@4<BF@E6m

k9amu2:C?6DD 2?5 D276EJk^9am

kAmx? >J G:6H[ 2 >@C6 C6=6G2?E C68F=2E@CJ >@56= 7@C D@4:2= >65:2 >:89E 36 E96 H2J :? H9:49 E96 &]$] C68F=2E6D k2 9C67lQ9EEADi^^HHH]76C4]8@G^H92E\76C4\5@6DQm6=64EC:4:EJ 8C:5 2?5 A:A6=:?6 @A6C2E:@?Dk^2m] %96D6 :?5FDEC:6D 72== F?56C E96 ;FC:D5:4E:@? @7 E96 u656C2= t?6C8J #68F=2E@CJ r@>>:DD:@? 2?5 k2 9C67lQ9EEADi^^HHH]?2CF4]@C8^QmDE2E6 FE:=:EJ C68F=2E@CDk^2m] {:<6 E96D6 ?6EH@C<D[ D@4:2= >65:2 42CC:6D 2 4@>>@5:EJ – 96C6 :E’D :?7@C>2E:@?[ :?DE625 @7 6=64EC:4:EJ[ @:= @C 82D – 2?5 E96 AF3=:4’D AC:>2CJ 4@?46C? :D E92E 4@>A2?:6D =:<6 |6E2 2?5 %H:EE6C D9@F=5 5@ :E D276=J 2?5 72:C=J]k^Am

kAmx? E9:D 4@?E6IE[ C68F=2E:@? >62?D 6DE23=:D9:?8 DE2?52C5D 7@C D276EJ 2?5 6BF:EJ] x7 2 4@>A2?J G:@=2E6D E9@D6 DE2?52C5D[ :E 7246D 7:?6D] xE D@F?5D D:>A=6[ 3FE E96 AC24E:46 :D 72C >@C6 4@>A=:42E65]k^Am

kAmu:CDE[ 6DE23=:D9:?8 E96D6 DE2?52C5D C6BF:C6D 2 42C67F= 567:?:E:@? @7 E96 C68F=2E65 4@>A2?J’D C@=6D 2?5 C6DA@?D:3:=:E:6D] u@C 6I2>A=6[ J@FC =@42= 6=64EC:4 FE:=:EJ :D C6DA@?D:3=6 7@C 56=:G6C:?8 A@H6C D276=J E@ J@FC 9@>6] $:?46 D@4:2= >65:2 4@>A2?:6D 4@?E:?F@FD=J 252AE E@ E96 ?665D 2?5 H2?ED @7 E96:C FD6CD[ 6DE23=:D9:?8 E96D6 C@=6D 2?5 C6DA@?D:3:=:E:6D 4@F=5 AC@G6 492==6?8:?8]k^Am

kAm%6I2D 2EE6>AE65 E@ 5@ E9:D :? a_a` H:E9 k2 9C67lQ9EEADi^^42A:E@=]E6I2D]8@G^q:=={@@<FA^w:DE@CJ]2DAIn{68$6DDlgfaU2>Ajq:==lwqa_Qmwq a_k^2m[ 2 =2H E92E 32CC65 D@4:2= >65:2 4@>A2?:6D 7C@> 32??:?8 FD6CD k2 9C67lQ9EEADi^^HHH]AC@E@4@=]4@>^A@=:4J^93\a_\7:7E9\4:C4F:E\BF6DE:@?DQm32D65 @? E96:C A@=:E:42= G:6HDk^2m] $@4:2= >65:2 EC256 8C@FAD DF65[ 2C8F:?8 E92E E96 >62DFC6 :?7C:?865 FA@? E96:C >6>36CD’ u:CDE p>6?5>6?E C:89ED] p 7656C2= 2AA6==2E6 4@FCE k2 9C67lQ9EEADi^^HHH]A@=:E:4@]4@>^?6HD^a_aa^`_^`a^dE9\4:C4F:E\E6>A@C2C:=J\3=@4<D\E6I2D\D@4:2=\>65:2\=2H\___e`dddQm3=@4<65 E96 =2Hk^2m[ 2?5 E96 42D6 :D =:<6=J 962565 E@ E96 $FAC6>6 r@FCE]k^Am

kAm$6EE:?8 2AAC@AC:2E6 =6G6=D @7 7:?6D :D 2=D@ 4@>A=:42E65] %96@C6E:42==J[ C68F=2E@CD D9@F=5 ECJ E@ D6E 2 7:?6 4@>>6?DFC2E6 H:E9 E96 k2 9C67lQ9EEADi^^HHH]76C4]8@G^D:E6D^5672F=E^7:=6D^a_a_\_f^!@=:4J$E2E6>6?E@?t?7@C46>6?E]A57Qm52>286 E@ D@4:6EJ 7C@> E96 :?7C24E:@?k^2m] uC@> 2 AC24E:42= DE2?5A@:?E[ 9@H6G6C[ C68F=2E@CD EC62E 7:?6D 2D 2 56E6CC6?E] x7 E96 C68F=2E@C ?6G6C 92D E@ 2DD6DD E96 7:?6[ :E >62?D E92E 4@>A2?:6D 2C6 2596C:?8 E@ E96 6DE23=:D965 DE2?52C5D 7@C D276EJ 2?5 6BF:EJ]k^Am

kAmqFE =2HD @7E6? :?9:3:E 286?4:6D 7C@> 6?6C86E:42==J A@=:4:?8 E2C86E :?5FDEC:6D] u@C 6I2>A=6[ E96 ~77:46 @7 t?7@C46>6?E 2E E96 k2 9C67lQ9EEADi^^HHH]76C4]8@G^6?7@C46>6?EQmu656C2= t?6C8J #68F=2E@CJ r@>>:DD:@?k^2m :D 4@?46C?65 H:E9 D276EJ 2?5 D64FC:EJ @7 &]$] 6?6C8J >2C<6ED] qFE F?56C 2 a__d =2H[ E96 @77:46 42?’E =6GJ 4:G:= A6?2=E:6D 9:896C E92? k2 9C67lQ9EEADi^^HHH]76C4]8@G^4:G:=\A6?2=E:6DQm&$S` >:==:@? A6C 52Jk^2m] x? 4@>A2C:D@?[ E96 4@DE E@ 4FDE@>6CD @7 E96 r2=:7@C?:2 A@H6C 4C:D:D @7 a___\a__`[ 7F6=65 A2CE:2==J 3J 6?6C8J >2C<6E >2?:AF=2E:@?[ 92D 366? 6DE:>2E65 2E 2AAC@I:>2E6=J k2 9C67lQ9EEADi^^HHH]AA:4]@C8^HA\4@?E6?E^FA=@25D^4@?E6?E^AF3D^C6A@CE^#0`_br(#]A57QmSc_ 3:==:@?k^2m]k^Am

kAmx? a_aa E96 ~77:46 @7 t?7@C46>6?E k2 9C67lQ9EEADi^^HHH]76C4]8@G^>65:2^7Ja_aa\@6\2??F2=\C6A@CEQmD6EE=65 6:89E :?G6DE:82E:@?Dk^2m @7 G:@=2E:@?D E92E @44FCC65 7C@> a_`f E@ a_a` 2?5 =6G:65 2 E@E2= @7 Sdd]d >:==:@? :? A6?2=E:6D] x? 255:E:@?[ :E @A6?65 a` ?6H :?G6DE:82E:@?D] r=62C=J[ E96 AC@DA64E @7 2 7:?6 7C@> E96 C68F=2E@C :D ?@E 2 DF77:4:6?E 56E6CC6?E :? 6G6CJ :?DE2?46]k^Am

k9amuC@> =68:D=2E:@? E@ C68F=2E:@?k^9am

kAmr@?8C6DD HC:E6D E96 =2HD E92E 4C62E6 C68F=2E@CJ 286?4:6D 2?5 8F:56 E96:C 24E:@?D[ D@ E92E’D H96C6 2?J >@G6D E@ C68F=2E6 D@4:2= >65:2 4@>A2?:6D H:== DE2CE] $:?46 E96D6 4@>A2?:6D 2C6 4@?EC@==65 3J D@>6 @7 E96 H62=E9:6DE A6@A=6 :? E96 &]$][ :E’D =:<6=J E92E 2 =2H C68F=2E:?8 D@4:2= >65:2 H@F=5 7246 =682= 492==6?86D[ A@E6?E:2==J 2== E96 H2J E@ E96 $FAC6>6 r@FCE] p?5 E96 4FCC6?E $FAC6>6 r@FCE 92D 2 k2 9C67lQ9EEADi^^>:??6D@E2=2HC6G:6H]@C8^2CE:4=6^2\46?EFCJ\@7\3FD:?6DD\:?\E96\DFAC6>6\4@FCE\`ha_\a_a_^QmDEC@?8 AC@\3FD:?6DD C64@C5k^2m]k^Am

kAmx7 2 ?6H =2H H:E9DE2?5D =682= 492==6?86D[ 2 C68F=2E@CJ 286?4J DF49 2D E96 k2 9C67lQ9EEADi^^HHH]744]8@G^Qmu656C2= r@>>F?:42E:@?D r@>>:DD:@?k^2m @C E96 k2 9C67lQ9EEADi^^HHH]7E4]8@G^Qmu656C2= %C256 r@>>:DD:@?k^2m[ @C A6C92AD 2 ?6H=J 4C62E65 286?4J[ H@F=5 92G6 E@ HC:E6 C68F=2E:@?D 6DE23=:D9:?8 D@4:2= >65:2 4@>A2?:6D’ C@=6D 2?5 C6DA@?D:3:=:E:6D] x? 5@:?8 D@[ C68F=2E@CD H@F=5 ?665 E@ 36 >:?57F= E92E 492?86D :? D@4:2= AC676C6?46D 2?5 E2DE6D 4@F=5 C6?56C E96D6 C@=6D >@@E]k^Am

kAmu:?2==J[ E96 286?4J H@F=5 92G6 E@ 4C62E6 6?7@C46>6?E >6492?:D>D[ DF49 2D 7:?6D @C @E96C A6?2=E:6D] %9:D H@F=5 :?G@=G6 56E6C>:?:?8 H92E <:?5D @7 24E:@?D 2C6 =:<6=J E@ 56E6C D@4:2= >65:2 4@>A2?:6D 7C@> 3692G:?8 :? H2JD 566>65 92C>7F= F?56C E96 =2H]k^Am

kAmx? E96 E:>6 :E H@F=5 E2<6 E@ D6E FA DF49 2 DJDE6>[ H6 42? 2DDF>6 E92E D@4:2= >65:2 4@>A2?:6D H@F=5 6G@=G6 BF:4<=J[ D@ C68F=2E@CD H@F=5 =:<6=J 36 2DD6DD:?8 2 >@G:?8 E2C86E] pD x D66 :E[ 6G6? :7 3:A2CE:D2? DFAA@CE 56G6=@AD 7@C C68F=2E:?8 D@4:2= >65:2[ :E H:== 36 62D:6C D2:5 E92? 5@?6]k^Am

kAm000k^Am

kAmk6>m%96@5@C6 zFCJ :D E96 s:C64E@C @7 t?6C8J $EF5:6D 2E E96 &?:G6CD:EJ @7 u=@C:52’D !F3=:4 &E:=:EJ #6D62C49 r6?E6C[ H9:49 :D DA@?D@C65 :? A2CE 3J E96 u=@C:52 6=64EC:4 2?5 82D FE:=:E:6D 2?5 E96 u=@C:52 !F3=:4 $6CG:46 r@>>:DD:@?[ ?@?6 @7 H9:49 92D 65:E@C:2= 4@?EC@= @7 2?J @7 E96 k^6>mk6>m4@?E6?E E96 r6?E6C AC@5F46D]k^6>mk^Am

kAmk6>m000k^6>mk^Am