Meet the minds behind a small-town home decor empire in rural Iowa KYLE WERNER Des Moines Register Oct 4, 2026 Oct 4, 2026 0 Prefer us on Google Learn More Facebook Twitter Bluesky WhatsApp SMS Email Print Copy article link Save Twenty years ago, the inkling of what would later become a small-town business empire began on a farm off a country road most don't travel down.kAmy@C52?2 2?5 z2D6J w6?<6 3682? D6==:?8 9@>6 8@@5D E96J 7@F?5 2E 2F4E:@?D[ C:A6 7@C C67:?:D9:?8[ @? E96:C 72C> :? CFC2= |25:D@? r@F?EJ :? a__e] %96J >6E E96 J62C AC:@C 2E 2? 2F4E:@? :? (:?E6CD6E[ 3@E9 92G:?8 2 =@G6 @7 2== E9:?8D @=5] $96 H@? E96 2F4E:@?[ 3FE 96 H@? 96C 962CE] p?5 3FD:?6DD 3@@>65]k^AmkAmQ(6 3@E9 H@?[Q y@C52?2 w6?<6[ cf[ D2:5 :? 2? :?E6CG:6H H:E9 E96 #68:DE6C] Q%92E H2D E96 368:??:?8 @7 :E] p?5 H6 ?6G6C =@@<65 324<]Qk^Am kAmx? a_`_[ E96J 3682? #6D4F65 yF?< :? 2 D>2==[ 9:DE@C:4 DE@C67C@?E :? t2C=92>] %96J @A6?65 2 D64@?5 DE@C67C@?E[ ;FDE 2 3=@4< ?@CE9 :? a_`g[ 7@C >@C6 H@C<DA246 2?5 E@ D6== >@C6 564@C[ 2?5 C63C2?565 2D #y w@>6] x? a_ac[ E96J @A6?65 #@D6 2?5 yF?6[ 2 3@FE:BF6 2EE24965 E@ E96:C @C:8:?2= DE@C67C@?E[ 2? 9@>286 E@ E96:C 52F89E6CDV >:55=6 ?2>6D]k^Am People are also reading… The latest on Hank Brown’s injury, Iowa’s quarterback situation and Jeremy Hecklinski’s ‘fresh start’ Tom Brady's aviation habits after his retirement from pro football Litigants named in 'Cornell 7' assault lawsuit The ‘Guillermo Effect’ takes out a good dancer on ‘Dancing with the Stars’ Steven Avery, Brendan Dassey of 'Making a Murderer' fame seek commutations Caitlin Clark’s signature shoe revealed at three-day event in Iowa City Trump approval at record low as Hispanic voters sour on Republicans Five-star center Khalia Hartwell commits to Iowa women's basketball McDonald's hit with class action alleging AI-powered menu price-fixing NFL Week 4 winners and losers has Texans looking down for the count Judge: Fired teacher offered students extra credit in return for cash donations Tyler Brown expected to miss ‘a while.’ The latest on Iowa football injuries Oklahoma reckons with environmental costs of marijuana industry Kirk Ferentz, Iowa players react to Hawkeyes' 17-point loss to Ohio State David Hoffmann: A better chorus for the communities we serve Kasey Henke and his wife Jordana Henke stand for a photo at RJ Home South, one of their stores in Earlham, Thursday, September 10, 2026. USA Today Network kAm%96:C DE@C6D 2C6 7:==65 E@ E96 3C:> H:E9 H2C> 2?5 492C>:?8 7FC?:EFC6 2?5 564@C E96J A:4< E96>D6=G6D] %96J 2C6 @?=J @A6? @?6 H66<6?5 2 >@?E9[ 2?5 :? 36EH66?[ E96J 3FJ 2?5 C67:?:D9 7FC?:EFC6 2?5 7:?5 E96 564@C E92E E96J H@F=5 @?=J FD6 :? E96:C 9@>6] %96J 42E6C E@ E96 D62D@?D[ H:E9 3C:89E 7=@C2=D :? E96 DAC:?8 2?5 =62G6D 2?5 AF>A<:?D :? E96 72==[ 2?5 6G6CJE9:?8 :? 36EH66?]k^Am kAmQtG6CJ A:646 :D :?E6?E:@?2=] tG6CJE9:?8 H6 3FJ :D 92?5A:4<65 3J z2D6J 2?5 >6[Q y@C52?2 w6?<6 D2:5] Q(6VG6 2=H2JD D2:5 H6 @?=J 3FJ H92E H6 =@G6[ 2?5 H6 D6== H92E H6 =@G6 3642FD6 :E >2<6D :E 62DJ]Qk^Am kAmt249 H66<6?5[ <?@H? 2D Q#y (66<6?5Q E@ =@42=D[ E96 D>2== E@H? DH6==D H:E9 9F?5C65D @7 @FE\@7\E@H?6CD[ 2?5 D@>6 7C@> @FE @7 DE2E6] r96DE?FE pG6?F6[ E96 >2:? E9@C@F8972C6[ :D 7:==65 H:E9 42CD 2?5 E96 D:56H2=<D A24<65 H:E9 G:D:E@CD H9@ QE2<6 t2C=92> F?56C E96:C H:?8 2D E96:C @H? =:EE=6 D>2== E@H?[Q D2:5 z2D6J w6?<6[ ch 2?5 2 7@FCE9\86?6C2E:@? t2C=92> C6D:56?E]k^Am Listen now and subscribe: Apple Podcasts | Google Podcasts | Spotify | Stitcher | RSS Feed | SoundStack | All Of Our Podcasts kAm%96J ;FDE <6AE 8C@H:?8 2?5 8C@H:?8 — D@[ H96? E96 =@42= 4@7766 D9@A D9FEE6C65 :ED 5@@CD[ E96J <?6H :E H2D <:D>6E]k^AmkAmQx 766= =:<6 A6@A=6 ;FDE 6IA64E65 FD E@ ;FDE 5@ :E[Q y@C52?2 w6?<6 D2:5[ 6>A92D:K:?8 E92E E96J 5@?VE H2?E E@ >2<6 E96:C D>2== E@H? Qw6?<6\G:==6]Q %96J ;FDE H2?E E@ Q5@ @FC E9:?8]Qk^AmkAmQxE 76=E C62==J @C82?:4[Q D96 D2:5] QxVG6 D2:5 2== 2=@?8 E92E E9:D :D 3:886C E92? z2D6J 2?5 >6] xEVD 2 4@>>F?:EJ E9:?8]Qk^AmkAmq67@C6 E96 4@7766 D9@A 925 6G6? 4=@D65 2?5 H2D ;FDE 2 CF>@C[ E96 w6?<6D 5C62>65 FA Qr27é {F=F[Q ?2>65 7@C E96:C J@F?86DE 52F89E6C[ {F=F[ H9@ 92D 2 4@8?:E:G6 5:D23:=:EJ]k^Am Kasey Henke and his wife Jordana Henke stand for a photo at RJ Home South, one of their stores in Earlham, Thursday, September 10, 2026. USA Today Network kAmQ(6 ;FDE H2?E65 2 A=246 ?@E @?=J 7@C 4@>>F?:EJ 2?5 @FC 4FDE@>6CD[ 3FE 7@C {F=F E@ 92G6 @AA@CEF?:E:6D :7 D96 H2?E65 E@[Q y@C52?2 w6?<6 D2:5] z2D6J w6?<6[ H9@ 92D 2 4F=:?2CJ 324<8C@F?5[ H:== 96=A :? E96 <:E496? H9:=6 y@C52?2 w6?<6 >2J H9:A FA 2 =2EE6 96C6 2?5 E96C6]k^Am kAm%96J A=2? E@ @A6? E96 4276 7@C E96 a_ae 9@=:52J D62D@?[ 2D E96:C 7@FCE9 —2?5 A@DD:3=J 7:?2= — DE@C67C@?E :? t2C=92>]k^AmkAm%96 6>AEJ 4@7766 D9@A[ H:E9 3C:89E H:?5@HD 2?5 76H C6>?2?ED @7 E96 AC:@C 4276[ H:== D@@? 36 7:==65 H:E9 E96 D2>6 492C> E96 w6?<6D 92G6 4FC2E65 :? E96:C @E96C DE@C6D] %96 4@FA=6 9:?E65 2E 3C:?8:?8 D@>6 @7 t2C=92>VD 9:DE@CJ E@ E96 4FCC6?E=J 32CC6? H2==D]k^Am kAmQ(6VC6 8@:?8 E@ A2J 9@>286 E@ t2C=92>[Q y@C52?2 w6?<6 D2:5] Q(6 ;FDE H2?E :E E@ 766= =:<6 J@FC ?6:893@C9@@5 4276 E92EVD 366? 96C6 7@C6G6C]Qk^Am Kyle Werner is the breaking news and public safety reporter for the Register. Reach him at kwerner@registermedia.com. 0 Comments Related to this story Most Popular Judge: Fired teacher offered students extra credit in return for cash donations Clinton High School. (Photo via Google Earth) Nursing home cited for violations after resident dies by suicide The Iowa Department of Inspections, Appeals and Licensing oversees nursing homes and licensing boards in the state of Iowa. 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Two killed in Mississippi River accident near Dubuque Two people were killed Saturday in a boating accident on the Mississippi River near Dubuque, the Iowa Department of Natural Resources said. Th…
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